Job Description
Salary: $85,000 - 125,000 per year Requirements:
- Bachelor's or Master's degree in advertising, media, marketing, business, or a related field.
- A minimum of 5 years of experience in campaign planning, execution, and closed-loop measurement, particularly focusing on onsite/offsite and social ad products.
- Proficient in using ad serving/buying platforms and measurement tools, such as Google Marketing Platform (Google Ads Manager 360, Campaign Manager 360, Display and Video 360), The Trade Desk, Social, CTV, etc.
- Strong understanding of media marketing processes, including planning, activation, execution, pacing, optimization, and retargeting; knowledgeable in privacy and identity resolution frameworks in the media space; familiar with A/B testing and pixel/tagging strategies.
- Demonstrated ability to lead cross-functional teams and propel product development from concept to launch.
- Exceptional analytical and problem-solving skills, with the capacity to make data-driven decisions.
- Knowledge of marketing KPIs (CTR, CPA, ROAS, viewability, etc.) and measurement strategies.
- Outstanding verbal and written communication abilities to convey intricate technical concepts to varied audiences.
- Customer-focused attitude, with experience in gathering and integrating customer feedback into product development.
- Proficient in project management methodologies, with a proven history of delivering projects on schedule and within budget.
- Expertise with Agile and Scrum frameworks, along with the ability to lead Agile development teams and assist in eliminating blockers across multiple trains.
- Passionate about innovation and committed to staying current with the latest trends and advancements in the digital marketing field.
Responsibilities: - Product Strategy and Vision: Serve as a liaison with the business team, developing and communicating a coherent product vision and strategy for the Meijer Media business that aligns with our objectives and market demands.
- Roadmap Development: Collaborate on maintaining a detailed product roadmap that specifies the development and release schedule of Meijer Media features and products.
- Stakeholder Management: Work alongside stakeholders, including executives, data and application engineers, data scientists, and vendors, to gather requirements, prioritize features, and ensure alignment with our business objectives.
- Product Development: Oversee the product development lifecycle across various teams, from ideation and design to development, testing, and deployment, guaranteeing timely delivery and adherence to high-quality standards.
- Market Analysis: Conduct market research and competitive analysis to identify opportunities, trends, and potential obstacles in the digital marketing arena.
- Customer Focus: Engage with business customers to discern their needs, gather feedback, and incorporate it into the product development process to enhance user satisfaction.
- Domain Expertise: Provide mentorship and guidance to development teams, assisting with campaign testing, KPI validation, removing obstacles, and ensuring the application of marketing best practices.
- Performance Monitoring: Define and track key performance indicators (KPIs) to evaluate the success of Meijer Media.
- Documentation and Training: Craft and maintain comprehensive product documentation, along with offering training and support to internal teams and customers.
- Communication: Relay status updates, issues, and risks to the leadership team as needed.
Technologies: - Support
- Marketing
- Network
- Product Owner
More:
As a family-run organization, we are committed to serving individuals and communities. When you join our team, you will find career and community opportunities focused on leadership, personal growth, and development. We invite you to become part of our family – take care of your career and your community!
Meijer Rewards:
- Weekly pay
- Flexible scheduling
- Paid parental leave
- Paid education assistance
- Team member discounts
- Development programs for career advancement
We encourage you to review the job profile above and apply today!
Job Tags
Weekly pay, Full time, Flexible hours,